Our Core Focus
INSIGHTS
Audience & Opportunity Analysis
-
Micro and macro trends
Competitive and comparative audits
-
Qualitative and quantitative studies
Product and message testing
-
Target audience identification
Needs, behaviors, expectations
DIRECTION
Ecosystem Strategy
-
Whitespace identification
3-5 year company vision
-
Feature and tool prioritization
Revenue potential and business case
-
Journey mapping
Service design
SOLUTION
Planning & Activation
-
Brand differentiators and value-drivers
Content strategy and touch points
-
UX research and strategy
Prototyping and proof of concepts
-
Org design and planning
Talent strategy and development
Our Specialized Offerings
-
Customers now prefer to buy from brands that reflect their personal values. So when we look at areas for business growth, we start by identifying the issues that are near and dear to your brand’s heart. We then use our proprietary approach to audience segmentation to create profiles of your ideal audiences, growing your impact by aligning on what matters most to you and your customers.
-
Realizing opportunity begins with an exceptional customer experience. We assess your digital CX along four dimensions: customer understanding, utilization of insights, tools and processes, and sustainable culture. By reviewing your answers against our industry benchmark, we’re able to identify the areas that need the most focus and tailor both a strategy and a tangible path forward.
-
Emerging technologies are proliferating at a staggering rate and brands are pressed to have a point of view on everything from mixed reality to generative AI solutions. We keep a broad pulse on these industry disruptors and advise clients on how and where to apply innovative technologies in order to maximize the value offering to their customers and employees.