Digital CX Benchmarking
Having a good digital customer experience is essential to your business. Having an exceptional digital customer experience is what is really going to set you apart.
We say this a lot at Winter Sun. But how do you know what “good” or “exceptional” actually looks like? There is a way to not only quantify your digital CX performance, but also easily identify areas of strength and opportunity in order to plot the course towards exceptional.
Through years of working with some of the top brands in the world on their digital CX we’re able to identify the areas that most impact a company’s digital CX, and ultimately their relationship with their customers.
Our approach begins with a deep understanding of customer experience and the attributes that are associated with strong business performance.
Next, in order to quantify, and most importantly be objective, we need a benchmark.
That’s why we created the CX Business Evaluation Survey to collect longitudinal data from business professionals to keep an ongoing pulse on the industry, performance, and approach to digital CX. By building a robust collection of feedback, we’re able to benchmark individual performance by company size, industry, or tech adoptiveness.
This quantitative approach and proprietary analytical method allows us to provide tangible, objective, and actionable recommendations to improve your digital CX.
Interested to see how your digital CX stacks up? Reach out for a custom evaluation!